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Our Food Should Be Our Medicine…

My poor, poor blog.

I’ve been neglecting the hell out of it, but for good reason…I’ve been busy.

I just got home from visiting Bettini Farm in Greensboro, NC. Every farmer I talk to adds fuel to the fire that is my mobile farmers market in progress. Deb and Randy Bettini are incredible folks and in addition to full-time jobs, maintain a spectacular, sustainable farm. They will be providing my truck with 100% naturally grown italian heirloom tomatoes, onions, leafy greens, carrots and tomatoes.

In addition, I’m also going to be getting raw grape cider, raw honey, shitake mushrooms and all pastured chicken eggs from these wonderful folks.

They were gracious enough to send me home with some veggies that I picked out of the ground myself and a jar of their homemade grape jelly. I had to throw one of my shoes in there so you could truly appreciate the size of that freaking head of cabbage.

I toured their vineyards, chicken coops, vegetable beds, beehives and workshops. They have 6 varieties of grapes and were more than happy to explain the process of turning a little grape seedling into wine, jelly and cider.

We talked for over two hours about how Randy’s grandfather came straight from Italy, bringing heirloom varieties of different vegetables with him and starting his own farm, the very same one I just visited, from scratch back in 1910. Deb and Randy are still practicing the same techniques that started the farm and are well researched in sustainable farming and green technology. They make their own compost, have an extremely over-protective but quick to warm up to strangers pet coonhound and invited Jessi and I over for a home cooked dinner whenever we want. They wouldn’t even consider taking any of my money in exchange for the awesome food they sent me home with. Just look at this place:

One day, hopefully in the near future, it’s going to be my job to visit farms like this and help farmers like Deb and Randy Bettini make a living by providing their naturally raised food to as many people as possible.

Keep your eye on kickstarter.com in the near future. I have a feeling that a dreamer trying to turn a school bus into a sustainable machine providing sustainable food might be showing up soon…

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Break Stuff

My business idea is coming to fruition and that’s cool and stuff, more on that to come in the very near future.

In the mean time…

Qdoba, Chipotle, Moe’s and lets not even mention Taco Bell (soybean oil in a fruitista and everything else? really?) are serving incredibly unhealthy food and it’s for one reason, their cooking fat of choice is soybean oil. In the case of the first three, if we could just get the FREAKING attention of someone with a a little bit of power and a willingness to replace soybean oil with pastured beef tallow or ghee, a change that quick and easy to adopt would do wonders for the nutritional quality of any one of those menus.

If this current business idea pans out, next on the list is a taco joint that serves grass fed fajitas and locally grown corn chips cooked in pastured beef tallow along side homemade salsa from local veggies.

Off to the grind…

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Market Research

I’ve been working on a little somethin’ somethin’ that is actually starting to materialize quicker than I thought. That being said, I need to use the power of the internet and social networking to do a little market research…

There are a few other people doing things similar to this but I’m planning on starting a mobile farmers market in Greensboro, NC. I’m still deciding between an ice cream truck or school bus but something of the sort will be retrofitted to carry local, 100% pastured, organic meat and eggs and organic produce (hopefully raw dairy in the future.) Ideally sourced from farms less than 100 miles from Greensboro. I might carry a few other hard to find goodies like coconut oil, seaweed and organic nuts but I’m more focused on the farm food.

Support local farmers, make it easier for people to locate healthy food, educate people on the importance of whole food, take some money out of the pockets of factory “farmers” and possibly recycle some of the waste from the hundreds of restaurants in Greensboro. I would feel pretty damn good about myself if I could make at least a part-time job out that right thar.

I’m also looking into biodiesel as a fuel source and the possibility of solar panels to power the meat freezers. Biodiesel doesn’t actually look too difficult and seeing as I’d be working in mostly a warm climate, should be an affordable, earth friendly way to power my food mobile and reduce waste.

I do plan on offering exclusively “paleo” food but I’d rather just advertise it as whole, local fresh food instead of an anti-processed food campaign. Trust me, it’s paleo. If I’m allowed to, I want to use the outside of the truck or bus to educate on the differences between factory farmed crap and the amazing food that local farmers produce. I’m looking at you CLA

I plan on focusing on people that don’t have transportation, are extremely busy, don’t know how important local food is, or need more farmers market availability than just Saturday mornings.

There are a plethora of stops I could see being beneficial for my customers. Food desserts, college campuses, apartment/townhome complexes, gyms, downtown, after-school pickup, malls, festivals and so on…

Imagine finishing your workout at the gym and waiting outside in the parking lot is a source of local, cheap, organic, crap-free food, far more fresh than anything you would over pay for at the store. No need to make a special trip to the store on your already tight schedule. Just grab some salad ingredients, ground beef for burgers and a sack of sweet potatoes for fries for a perfect post-workout meal.

Now for the most important part of this post. You.

I need your help. I need to know if you would use a service like this and where you would like it to be offered to make your life easier.

Leave a comment, send me an email, tweet or facebook message, however you do it just let me know what you think of the idea. BE HONEST and share this idea with as many people as you can. The more feedback I can get, the more detailed my business plan can be when I start begging for funds to make such a project a reality.

I do plan on using crowd sourcing like kickstarter.com to fund the project. Again, feedback would be great!

Word vomit tends to be common around here huh?

Thanks in advance!

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Follow Friday

I haven’t been posting much and that will change soon I promise. I finally feel like I’m starting to put out some quality posts and received really great reviews on my first guest post for Highbrow Paleo, a blog created by a very special group of paleo proponents. I know that some people seem to think that you have to say crazy things and be a huge A-hole in order to “help” people and get more twitter followers but the people behind Highbrow Paleo are much more level-headed. AND SMARTER!!!

On that note, I started a little online Paleo newspaper that gets updated at 5am and 5pm every single day. The content is automatically pulled from the links tweeted by a bunch of people much smarter than I am. I do my best to weed out the crazy crap and get right to the good stuff. You can sign up for email updates or just follow me on Twitter for update notifications!

I ran the caption contest mentioned in the previous post and it was a success! Congratulations to Libby Kite for winning $49 to GreenPasture.org!!! If you haven’t checked out their goodies, that needs to move to the top of your to do list. I can only hope that Libby picks up something like this…

After how well this contest ran, I’ll be begging for awesome products more frequently, stay tuned.

Tomorrow afternoon will mark my 3rd Nutrition/Paleo seminar and I’m feeling much more comfortable and prepared than in the past. I put together a powerpoint with wayyy too much information to present in 30 minutes but I’m going to do my best to make an impact and get a couple people to give a whole food diet a try! Once the powerpoint is a little more tuned I’ll be posting that in Handouts so my Fridge Guide isn’t so lonely.

I’m also going to be offering my current Wellness Coaching sessions at HALF PRICE for the next two weeks. My schedule is about to open up quite a bit and I want to start helping as many people as possible see better health this summer. Any appointments made in the next two weeks will be half price, the appointments don’t actually have to take place in the next two weeks.

Too many words! Time for a picture to break up the monotony!!!!

My 110 lb Lab mix proving that he is indeed, a lap dog with Jessi. In the package are white T-shirts destined for tie dye for the Rugged Maniac next weekend!!! 

Side note: I might be begging you for money in the future. And I apologize in advance.

I’m working on a project that will make local, organic, naturally grown food available to more people in my current home town of Greensboro, NC. I got inspired after seeing the success that a Paleo Food Cart in Portland had getting funding through the internets and I might be using kickstarter.com myself one day soon. Many more details on that to come, once I figure out what the hell I’m doing…

Now that’s what I call word vomit.

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